Scene and Heard

 

BUD LIGHT LAUNCHES ‘MUSIC FIRST,’ A SUMMER-LONG CELEBRATION OF MUSIC

 

CULMINATING WITH CONCERTS IN ALL 50 STATES ON ONE DAY

 

FEATURING ALEX CLARE

 

Thursday, August 1, 2013 @ 8:00PM

 

The Louisville Palace

 

** TICKETS ON SALE FRIDAY, MAY 10 AT 12NOON **

 

Louisville, KY – This summer, Bud Light is making a commitment to bring fans closer to the music they love with the

introduction of “

Bud Light Music First

,” a program that will create and celebrate various music firsts. Bud Light Music

First will culminate on Thursday, Aug. 1, with “50/50/1,” a never-before-seen live music event that will see Bud Light

 

present one concert in each of the 50 states on a single day.

 

“Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level,” said

 

Rob McCarthy, vice president, Bud Light. “With Bud Light Music First, we have an amazing collection of artists and

 

partners that will make sure every adult fan can experience music in a fun, interesting way this summer.”

 

Fans can become part of the Music First experience by downloading the Bud Light Music First app, which is now available

 

through the Apple and Android app stores. The app will be music fans’ primary destination to score Bud Light Music First

 

prizes, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music

 

downloads and 50/50/1 concert tickets throughout the summer. Adults can enter codes found in specially-marked

 

packages of Bud Light, Bud Light Lime or Bud Light Platinum into the app for a chance to instantly win a Music First prize.

 

In total, Bud Light will give away more than 500,000 music-centric prizes this summer. For more information on prizes

 

and how to enter, including how to play without making a purchase, see the Official Rules at

 

http://www.BudLight.com/MusicFirst.

 

Bud Light has also partnered with Myspace to build an interactive home for the Music First program. The Bud Light Music

 

First Myspace hub, located at https://new.myspace.com/BudLightMusicFirst, offers fans a single destination on the newly

 

redesigned platform where they can receive updates on concerts, connect and listen to 50/50/1 artists and download the

 

Bud Light app via iOS and Android mobile devices for a chance to win tickets to shows in their town or redeem prizing

 

directly from their desktop computers. The Bud Light Music First Myspace hub will also house a series of exclusive

 

interviews with artists who will each share stories about their own personal music firsts and livestream select 50/50/1

 

concerts on Aug. 1.

 

“We’re excited to partner with Bud Light as the Music First initiative gives fans the opportunity to connect to music on a

 

massive scale, tapping into Myspace’s platform as a destination for 50/50/1,” said Christian Parkes, global vice president

 

of marketing, Myspace. “Like Myspace, Bud Light shares the desire to create unique experiences in music and provide

 

fans greater access to their favorite artists.”

 

Bud Light Music First’s finale, 50/50/1, will feature an eclectic lineup of artists from around the globe. Bud Light unveiled

 

the first 26 50/50/1 artists today, including Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips. The

 

50/50/1 concert series was created in partnership with Live Nation Entertainment.