Scene and Heard

ACL Presents: Americana Festival Hits a Home Run With Viewers

Posted in Entertainment by sceneandheardblog on December 7, 2011
 

(Gregg Allman, Robert Plant and Patty Griffin perform during the 10th Annual Americana Honors & Awards show.  Photo by Erika Goldring)
“ACL PRESENTS: AMERICANA MUSIC FESTIVAL”
A HIT WITH PBS VIEWERS
TV SPECIAL TRANSLATES INTO SALES FOR ARTISTS
ROBERT PLANT, LUCINDA WILLIAMS, GREGG ALLMAN
AMOS LEE, THE AVETT BROTHERS, THE CIVIL WARS
& MORE FEATURED IN ONE HOUR SPECIAL

♦♦♦

For Immediate Release:

Nashville, Tennessee – December 6, 2011 – “ ACL Presents: Americana Music Festival hit the right chord with PBS viewers reaching over two million households during its November 19-21 airing, making it the third highest-rated episode this year.  In addition, the hour-long special resulted in an impressive 9% Soundscan sales increase for the artists who were featured in the show.
The program, hosted by Jim Lauderdale with an all-star band led by Buddy Miller, features performances by Robert PlantEmmylou HarrisGregg AllmanAlison Krauss, Justin Townes Earle, Amos Lee, The Avett Brothers, Candi Staton, Lucinda WilliamsElizabeth CookThe Civil WarsJessica Lea Mayfield, Miller andLauderdale.  Called “the best awards show in the world” by Paste Magazine, the show, sponsored by Nissan, was filmed live at the Ryman Auditorium on October 13, 2011 during the sold-out 10th Annual Americana Music Association’s Honors and Awards show.
“We’re thrilled that the music we treasure is also loved and appreciated by the public,” says Jed Hilly, executive director of the Americana Music Association. “We could not have better partners than Nashville Public Television president and CEO Beth Curley for our Middle Tennessee premiere, and Austin City Limits executive producer Terry Lickona to take this to a national audience.”
In addition to the ratings success, the show’s promotion through traditional and social media platforms had a reach estimated in the millions.  Meanwhile, “ACL Presents: Americana Music Festival” is currently the most viewed ACL episode on the PBS.org website. ( click here to view the show).

Other benchmarks according to PBS.org:

  • 10K streams since it was released on PBS.org on 11/19/11
  • The most popular ACL episode on PBS.org from 11/19/11 – 12/1/11 (out of the 7 full episodes available)
  • The 27th most popular video on PBS.org from 11/19/11 – 12/1/11
The show, described by Emmylou Harris as “the shining star of Nashville and music everywhere,” was filmed by High Five Entertainment and co-produced by its president Martin Fischer and Lickona. For photos, clips and more information about the show, clickhere.
Performance Rundown:
  • Emmylou Harris, Alison Krauss, Buddy Miller, Jerry Douglas and Don Was / I’ll Fly Away, “O’ Brother” Tribute Performance
  • The Avett Brothers / The Once And Future Carpenter
  • Lucinda Williams / Blessed
  • Amos Lee / Cup of Sorrow
  • Elizabeth Cook / El Camino
  • The Civil Wars / Barton Hollow
  • Justin Townes Earle / Harlem River Blues
  • Jessica Lea Mayfield / For Today
  • Buddy Miller / Gasoline And Matches
  • Candi Staton / Heart On A String
  • Jim Lauderdale / Life By Numbers
  • Robert Plant / Monkey
  • Gregg Allman / Melissa
                                                  ###
About the Americana Festival and Conference, presented by Nissan
The 2012 Americana Music Festival and conference will take place Wednesday September 12 – 15, 2012 in Nashville, Tennessee.  The event brings together fans and music industry executives alike offering four days of celebration through seminars, panels and networking opportunities by day and raw, battery-recharging showcases each evening.  The Honors and Awards Show is the featured performance of the festivities taking place at the historic Ryman Auditorium. For more information and to purchase conference registrations visit www.americanamusic.org.
About the Americana Music Association
The Americana Music Association is a professional trade organization whose mission is to provide a forum for the advocacy of Americana music and to promote public awareness of the genre to support the creative and economic viability of professionals in this field. Dedicated to building and promoting the Americana genre and the individuals who participate in that industry, the Americana Music Association works closely with artists, labels, radio stations, retailers, print media, festivals, agents, publishers and more to help organize and build the infrastructure necessary for the Americana genre to achieve success both creatively and financially.
About ACL Presents: 
ACL Presents is music programming created by, or in association with, KLRU, the producers of Austin City Limits (ACL).  ACL Presents programming includes television specials, live events, web series and recorded music presentations and is made in the spirit and standards of the legendary PBS series Austin City Limits, the longest-running live music series in television history. ACL Presents collaborations have included: Hardly Strictly Bluegrass with KQED and Americana Music Festival with Nashville Public Television (NPT). For more information please visitwww.austincitylimits.org
About Nashville Public Television 
Nashville Public Television is available free and over the air to nearly 2.4 million people throughout the Middle Tennessee and southern Kentucky viewing area, and is watched by more than 600,000 households every week. The mission of NPT is to provide, through the power of traditional television and interactive telecommunications, high quality educational, cultural and civic experiences that address issues and concerns of the people of the Nashville region, and which there by help improve the lives of those we serve.  For more information please visit www.wnpt.org

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