Scene and Heard

Craig Wedren of Shudder to Think “Mesmerizes” (Paste) with First Critically Acclaimed 360-Degree Video

Posted in Entertainment by sceneandheardblog on February 25, 2011


New Solo Album ‘Wand’ to Be Released May 24th (Nerveland)

Craig Wedren’s new video “Are We” has become the first critically acclaimed
music video to pioneer stunning, new 360° interactive panoramic technology. 
Directed by Tim Nackashi (whose video credits also include OkGo, Gnarles
Barkley, and TV On The Radio), “Are We” is the first single and video-chapter
from Wedren’s forthcoming album and interactive film, ‘Wand’ (May 24th /

We invite you to explore the world of ‘Wand’ and choose your own adventure:
(Load 100%, then click and drag mouse to control perspective.)

“Are We” stars Craig Wedren and features perfomances by David Wain,Thomas
Lennon, Joe LoTruglio and scores of others.  The song includes vocals from Conor
Oberst (Bright Eyes) and Janet Weiss (Sleater-Kinney).

Here’s what people are saying about ‘Are We’:

“Stunning… Wedren’s project engages the audience throughout the length of the
– NPR All Songs Considered

“Must-see video” – USA Today Pop Candy

“drag your mouse around the screen to look around at the truly bizarre scenes
that Nackashi and Wedren have devised.” – Pitchfork

“Mindblowing” – American Songwriter

“A dreamy, haunting world” – Mashable

“We’ve seen a few innovative music videos in the last year, including Arcade
Fire’s “Wilderness Downtown”…but this one takes the cake for one-upping all the
multi-billion dollar bands.”
– Denver Westword

“Craig Wedren mesmerizes” – Paste

“unique, sprawling” – Spinner

A little background on Craig:
•  Lead singer of Shudder To Think, one of America’s most influential post-punk
•  Reinvented himself as an in-demand composer of music for film and television,
from Todd Haynes’ ‘Velvet Goldmine’ to the now-classic ‘The School Of Rock’, to
Showtime’s Emmy Award-winning ‘United States of Tara’ and HBO’s hit series,
•  Beautifully eccentric solo artist, whether fronting a full-tilt rock and roll
band, performing solo, or singing with a contemporary classical ensemble.

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